Hanns Lohrer

Biography

Typography, publicity, posters, book design. Born 13 June 1912 in Stuttgart-Bad Cannstatt. Apprenticed as a lithographer, then spent four years in a newspaper office before studying at Stuttgart Höhere Fachschule where he was influenced by the work of Walter Cyliax, former art director in Zurich. 1933-40: worked for printers, publishers and industrial clients. 1937-40: worked for Belser Verlag, Stuttgart. After 1945: freelance, worked mainly as book designer. From 1948: designed posters and publicity material for Daimler-Benz, Porsche, Dunlop, Olympia, German Red Cross and other companies and charities. 1951: living in Stuttgart-Bad Cannstatt. 1960: won 1 st , 2 nd , 3 rd prizes in Federal Horticultural Exhibition 1961 poster competition.

Writings by

  • Walter Amstutz (ed.), Who’s Who in Graphic Art, Zurich: Amstutz & Herdeg Graphis Press, 1962. , 1962
  • Zeichen – programmierte Leistung (trademarks by Stuttgart designers), Stuttgart: Lohrer, c1978 (self-published?).

Writings about

  • Gebrauchsgraphik (International Advertising Art), Berlin: Phönix Illustrationsdruck und Verlag GmbH (later: ‘Gebrauchsgraphik’ Druck und Verlag GmbH), 1933-71. Published from Munich from 1950., Jan. 1940
  • A. Wannemacher, ‘The best posters [of] 1949’, Graphik, 1950, pp. 368-72, esp. p. 369
  • E. Hölscher, ‘Hanns Lohrer’, Gebrauchsgraphik (International Advertising Art), Berlin: Phönix Illustrationsdruck und Verlag GmbH (later: ‘Gebrauchsgraphik’ Druck und Verlag GmbH), 1933-71. Published from Munich from 1950., Jan. 1951, pp. 10-17
  • Vollmer, 1962.
  • Die Weltkunst, 8, 1951, p. 9 (poster prize) A. Wannemacher, ‘The best German posters 1953’, Graphik 7, 1954, pp. 384-9 Erich Wenzel, ‘German Post Office advertising’, Graphis 99, 1962, pp. 58-63, 88, 91
  • Ludwig Ebenhöh, ‘New German posters for tourist traffic’, Gebrauchsgraphik (International Advertising Art), Berlin: Phönix Illustrationsdruck und Verlag GmbH (later: ‘Gebrauchsgraphik’ Druck und Verlag GmbH), 1933-71. Published from Munich from 1950., June 1954, pp. 2-7
  • E. Hölscher, ‘The best German posters of 1954’, Gebrauchsgraphik (International Advertising Art), Berlin: Phönix Illustrationsdruck und Verlag GmbH (later: ‘Gebrauchsgraphik’ Druck und Verlag GmbH), 1933-71. Published from Munich from 1950., Aug. 1955, pp. 2-7
  • E. Hölscher, ‘The best German posters of 1955’, Gebrauchsgraphik (International Advertising Art), Berlin: Phönix Illustrationsdruck und Verlag GmbH (later: ‘Gebrauchsgraphik’ Druck und Verlag GmbH), 1933-71. Published from Munich from 1950., Aug. 1956, pp. 18-25
  • E. Hölscher, ‘The best German posters of 1956, Gebrauchsgraphik (International Advertising Art), Berlin: Phönix Illustrationsdruck und Verlag GmbH (later: ‘Gebrauchsgraphik’ Druck und Verlag GmbH), 1933-71. Published from Munich from 1950., Aug. 1957, pp. 2-7
  • E. Hölscher, ‘The best German posters of 1957’, Gebrauchsgraphik (International Advertising Art), Berlin: Phönix Illustrationsdruck und Verlag GmbH (later: ‘Gebrauchsgraphik’ Druck und Verlag GmbH), 1933-71. Published from Munich from 1950., Aug. 1958, pp. 36-43
  • E. Hölscher, ‘Heidelberg’ (poster competition), Gebrauchsgraphik (International Advertising Art), Berlin: Phönix Illustrationsdruck und Verlag GmbH (later: ‘Gebrauchsgraphik’ Druck und Verlag GmbH), 1933-71. Published from Munich from 1950., May 1959, pp. 60-61
  • Max Burchartz, ‘Commercial graphic artists as designers’ (printed fabrics for Pausa), Gebrauchsgraphik (International Advertising Art), Berlin: Phönix Illustrationsdruck und Verlag GmbH (later: ‘Gebrauchsgraphik’ Druck und Verlag GmbH), 1933-71. Published from Munich from 1950., Aug. 1959, pp. 36-41
  • E. Hölscher, ‘German posters 1961/2’, Gebrauchsgraphik (International Advertising Art), Berlin: Phönix Illustrationsdruck und Verlag GmbH (later: ‘Gebrauchsgraphik’ Druck und Verlag GmbH), 1933-71. Published from Munich from 1950., Aug. 1962, pp. 10-23
  • Eberhard Hölscher, ‘The best German posters of 1949’, Gebrauchsgraphik (International Advertising Art), Berlin: Phönix Illustrationsdruck und Verlag GmbH (later: ‘Gebrauchsgraphik’ Druck und Verlag GmbH), 1933-71. Published from Munich from 1950., July 1950, pp. 23-7
  • Gebrauchsgraphik (International Advertising Art), Berlin: Phönix Illustrationsdruck und Verlag GmbH (later: ‘Gebrauchsgraphik’ Druck und Verlag GmbH), 1933-71. Published from Munich from 1950., Feb. 1952, p. 55 (poster competition)
  • E. Hölscher, ‘Notification [Report] of an exhibition in Stuttgart’, Gebrauchsgraphik (International Advertising Art), Berlin: Phönix Illustrationsdruck und Verlag GmbH (later: ‘Gebrauchsgraphik’ Druck und Verlag GmbH), 1933-71. Published from Munich from 1950., June 1952, pp. 45-9
  • Ludwig Ebenhöh, ‘Savings banks advertise’, Gebrauchsgraphik (International Advertising Art), Berlin: Phönix Illustrationsdruck und Verlag GmbH (later: ‘Gebrauchsgraphik’ Druck und Verlag GmbH), 1933-71. Published from Munich from 1950., March 1955, pp. 42-3
  • E. Hölscher, ‘Industrial posters without compromise’, Gebrauchsgraphik (International Advertising Art), Berlin: Phönix Illustrationsdruck und Verlag GmbH (later: ‘Gebrauchsgraphik’ Druck und Verlag GmbH), 1933-71. Published from Munich from 1950., Aug. 1955, pp. 8-15
  • E. Hölscher, ‘Advertising for Diesel engines’, Gebrauchsgraphik (International Advertising Art), Berlin: Phönix Illustrationsdruck und Verlag GmbH (later: ‘Gebrauchsgraphik’ Druck und Verlag GmbH), 1933-71. Published from Munich from 1950., Jan. 1956, pp. 22-7
  • ‘It’s meant for housewives’, Gebrauchsgraphik (International Advertising Art), Berlin: Phönix Illustrationsdruck und Verlag GmbH (later: ‘Gebrauchsgraphik’ Druck und Verlag GmbH), 1933-71. Published from Munich from 1950., Feb. 1958, pp. 16-19
  • Rolf Vogelmann, ‘On the advertising of the “Olympia” Works’, Gebrauchsgraphik (International Advertising Art), Berlin: Phönix Illustrationsdruck und Verlag GmbH (later: ‘Gebrauchsgraphik’ Druck und Verlag GmbH), 1933-71. Published from Munich from 1950., May 1959, pp. 55-9
  • E. Hölscher, ‘The best German posters of 1958’, Gebrauchsgraphik (International Advertising Art), Berlin: Phönix Illustrationsdruck und Verlag GmbH (later: ‘Gebrauchsgraphik’ Druck und Verlag GmbH), 1933-71. Published from Munich from 1950., Aug. 1959, pp. 2-9
  • E. Hölscher, ‘Federal Horticultural Exhibition 1961’ (poster competition), Gebrauchsgraphik (International Advertising Art), Berlin: Phönix Illustrationsdruck und Verlag GmbH (later: ‘Gebrauchsgraphik’ Druck und Verlag GmbH), 1933-71. Published from Munich from 1950., March 1960, pp. 54-6
  • E. Hölscher, ‘A new type-face is presented’ (Folio prospectuses), Gebrauchsgraphik (International Advertising Art), Berlin: Phönix Illustrationsdruck und Verlag GmbH (later: ‘Gebrauchsgraphik’ Druck und Verlag GmbH), 1933-71. Published from Munich from 1950., Oct. 1962, pp. 2-9