Heinrich Maiwald

Biography

Publicity, editorial. Designer of advertisements for machine and heavy industries and the automotive industry including Daimler-Benz, Mercedes-Benz. 1947-56: designer and co-publisher (with A. Wannemacher) of Graphik, the journal of advertising art and industrial design. By 1955: publisher: Verlag Maiwald Stuttgart. 1967: living in Stuttgart.

Writings about

    R. Voelter, ‘Autos sehen dich an’, Graphik, 1950, 3, pp. 128-35, esp. pp. 128, 129, 132, 135 (advertisements)
  • H.K. Frenzel, ‘Automobile advertisements’, Gebrauchsgraphik (International Advertising Art), Berlin: Phönix Illustrationsdruck und Verlag GmbH (later: ‘Gebrauchsgraphik’ Druck und Verlag GmbH), 1933-71. Published from Munich from 1950., Jan. 1936, pp. 14-27
  • Eberhard Hölscher, ‘Notification [Report] of an exhibition in Stuttgart’, Gebrauchsgraphik (International Advertising Art), Berlin: Phönix Illustrationsdruck und Verlag GmbH (later: ‘Gebrauchsgraphik’ Druck und Verlag GmbH), 1933-71. Published from Munich from 1950., June 1952, pp. 45-9
  • Walter Hofmann, ‘The good press advertisement’ (Leipzig exh.), Archiv für Buchgewerbe und Gebrauchsgraphik, Leipzig: Deutsche Buchgewerbeverein., June 1937, pp. 258-9 plus supplement (in German and English)
  • E. Hölscher, ‘Advertisements for Mercedes-Benz’, Gebrauchsgraphik (International Advertising Art), Berlin: Phönix Illustrationsdruck und Verlag GmbH (later: ‘Gebrauchsgraphik’ Druck und Verlag GmbH), 1933-71. Published from Munich from 1950., July 1958, pp. 40-45.